Google has just made expanded text ads available for all advertisers.
This is really important right now for two main reasons:
1) Expanded Text Ads get nearly 50% more screen real-estate than current search ads.
2) They are brand new. A majority of advertisers online seem to take a ‘set it and forget it’ mindset with paid advertising (which is weird considering you’re putting your money on the line, but that’s for another blog post).
This means that there’s a huge opportunity right now to create ads that will drastically outperform your competitor’s ads for the exact same search terms.
Here’s how to ride the wave in three easy steps.
Go to your Adwords Editor at https://adwords.google.com
Select any campaign with search ads enabled.
Click + Ad and select Text Ad
Create your ad according to the example to the right of the form. It’s just as simple as it looks!
That’s all! You’re ready to rock.
I’ve been doing some testing across multiple ad accounts and the results are simply awesome.
4x Increase in Click Through Rate
Cheaper cost per click
And I’m still testing!
If you have any questions, ideas, or results to share about expanded text ads, drop a comment below.
Want me to work on your Adwords account? Check out my services here.